Mobile advertising effect: investigating factors affecting the usage of mobile payment
نویسندگان
چکیده
منابع مشابه
Investigating Factors Affecting Actual Usage Patterns of Mobile Data Services
Mobile Data Services (MDS) encompass all non-voice value-adding services accessible through mobile networks. The adoption and mass acceptance of MDS has been a subject of discourse among academics and practitioners alike, especially when taking into consideration the non-unitary path that MDS adoption patterns have followed in different parts of the world. In view of this observation, our study...
متن کاملFactors Affecting the Successful Introduction of Mobile Payment Systems
A prerequisite to carry out transactions using a mobile phone is an effective mobile payment system. However, no standardised, widely adopted mobile payment system has yet emerged, and this is believed to be one of the factors that inhibits widespread use of mobile commerce. This paper reports on a research project in which the factors are examined that affect the introduction success of mobile...
متن کاملInvestigation of the Factors Affecting the Physicians' Acceptance of Mobile Health Services
Introduction: The combination of mobile technology and medical expertise introduces a new feature called mobile health care, which provides new opportunities for improving patients' health. Physician's acceptance of mobile health services is an important factor in the establishment and adaption of such services. The present study investigated the factors affecting the acceptance of health servi...
متن کاملInvestigation of the Factors Affecting the Physicians' Acceptance of Mobile Health Services
Introduction: The combination of mobile technology and medical expertise introduces a new feature called mobile health care, which provides new opportunities for improving patients' health. Physician's acceptance of mobile health services is an important factor in the establishment and adaption of such services. The present study investigated the factors affecting the acceptance of health servi...
متن کاملFactors Affecting Consumer’s Perceived Advertising Value and Attitude toward Mobile Advertising: Focus on Company-factors and Consumer-factors
Consumer's attitude toward mobile advertising has drawn lots of attention for a long time. Previous studies verified and emphasized that consumer’s attitude toward mobile advertising is significantly affected by the perceived entertainment, informativeness and credibility of an advertisement which affect the way consumers evaluate it. However, the general attitude toward how advertising manifes...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Pressacademia
سال: 2017
ISSN: 2146-7943
DOI: 10.17261/pressacademia.2017.376